I recently noticed that I keep wanting to drop Star Trek references into the B2B tech content marketing articles I write. There’s certainly nothing wrong with that — after all, IT decision-makers are a decidedly nerdy audience. (Having been an IT Director, I too am a proud geek.) What’s more, Star Trek offers B2B tech content marketing writers some useful shorthand for describing cutting-edge technology (say, Odo’s shape-shifting as it relates to 4D printing or tech inventions like the PADD that have now become a reality), so in many cases it’s a perfect fit.

There’s a point, though, at which you have to realize that if you keep having the impulse to weave Star Trek references into your B2B tech content, then maybe you should also try writing a piece about Star Trek for its own sake. So I did! Here, hot off the press, is an article I wrote about the character L’Rell from Star Trek: Discovery and what her journey toward becoming the High Chancellor of the Klingon Empire tells us about the relationship between women and power in the United States as another consequential election nears.

If you’re a Trekkie and/or a feminist, feel free to give it a read over at the excellent Women at Warp blog:

“I Am That Leader: L’Rell and Female Power”

Qapla’!