I was excited to attend Skyword’s Forward 2018 conference this month, not only for the chance to finally meet my fantastic colleagues of many years face to face but also because I had an intriguing assignment while there. I wrote an article for Skyword’s newsletter, The Content Standard, on the new vision for content marketing technology that Skyword CEO Tom Gerace unveiled at the conference.

Content marketing is here to stay, projected to gain influence as it assumes a role of greater prominence, and Skyword is already thinking holistically about how to enable enterprises and large brands to most efficiently leverage their content marketing strategy to maximum effect. Very interesting stuff from an industry perspective, a technology perspective, and even just a writer’s perspective as well.

(Continue reading at The Content Standard.)